Market Research Firms in Poland
Agency: GFK
Web page: http://www.gfk.pl
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
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X |
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X |
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Agency: ACNielsen
Web page: http://acnielsen.com/markets/emerging/
No surveys on the web page, just the main areas.
Remarks: Has offices in almost all the countriis in transition
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
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Agency: AGB Polska
Web page: http://www.agb.com.pl/english/index.html, http://www.esomar.nl/directory/114774.html
Some survey outcomes on the web
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
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X |
X |
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Agency: ALMARES Ltd. Institute for Consulting and Market Research
Web page: http://www.almares.com.pl/, http://www.esomar.nl/directory/113849.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
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Agency: Ankieter Market & Social
Web page: http://www.ankieter.com.pl, http://www.esomar.nl/directory/151663.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
X |
X |
X |
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X |
X |
X |
X |
X |
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X |
X |
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X |
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Agency: ARC Rynek i Opinia Sp. z o. o.
Web page: http://www.arc.com.pl, http://www.esomar.nl/directory/113652.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X |
X |
X |
X |
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X |
X |
X |
X |
X |
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Agency: BPS Consultants Poland Ltd.
Web page: http://www.bps.gdansk.pl/, http://www.esomar.nl/directory/113652.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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X |
X |
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X |
X |
X |
X |
X |
X |
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Agency: BSM - Badania Spoleczne I Marketingowe (BSM - Social & Market Research)
Web page: http://www.esomar.nl/directory/115007.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
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X |
Agency: CASE Consumer Attitudes & Social Enquiry
Web page: http://www.esomar.nl/directory/112954.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
X |
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Agency: CEM Market and Public Opinion Research Institute
Web page: http://www.cem.pl, http://www.esomar.nl/directory/113048.html
There are some surveys descriptions including prices but they are in Polish
Remarks: May offer co-ordination of research, if requested (including
supervision of fieldwork, verification of databases and computing) in: Russia,
Ukraine, Belarus, Lithuania, Latvia, Estonia, Hungary, the Czech Republic,
Slovakia, Romania and Bulgaria.
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
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X |
Agency: Demoskop
Web page: http://www.demoskop.com.pl/, http://www.esomar.nl/directory/113298.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
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Agency: EEI Market Research
Web page: http://www.eei.com.pl, http://www.esomar.nl/directory/114195.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X |
X |
X |
X |
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X |
X |
X |
X |
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X |
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Agency: F-Squared Market Research & Consulting Poland
Web page: http://www.fsquaredresearch.com, http://www.esomar.nl/directory/156706.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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X |
X |
X |
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X |
X |
X |
X |
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X |
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Agency: IMAS International
Web page: http://www.imas.pl/, http://www.esomar.nl/directory/113383.html
No surveys on the web page, just the main areas
Remarks: Has offices also in the CR, SR, Hungary, joint ventures in:
Bulgaria, Croatia, Romania, Russia, Slovenia, Serbia and Ukraine
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
X |
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Agency: IQS and QUANT Group
Web page: http://www.iqs-quant.com.pl, http://www.esomar.nl/directory/113539.html
Brief description of the surveys on the web page. Most of them are client-oriented
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
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X, 2.m, 1000r |
X |
X |
X |
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X |
X |
X |
X |
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Agency: Kinoulty Research
Web page: http://www.esomar.nl/directory/113653.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
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X |
X |
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X |
X |
X |
X |
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Agency: Market Research Centre "Indicator" Ltd.
Web page: http://www.indicator.com.pl/english.html, http://www.esomar.nl/directory/113299.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
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X, nr |
X |
X |
X |
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X |
X |
X |
X |
X |
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X |
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X |
Agency: MDM (Medical Data Management)
Web page: http://www.mdmco.com, http://www.esomar.nl/directory/132917.html
No surveys on the web page, just the main areas
Remarks: Specializes on medical research. Offices throughout Central and
Eastern Europe (CEE): Poland, Hungary, Russia, Ukraine).
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
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X |
X |
X |
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X |
X |
X |
X |
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X |
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Agency: MEMRB International Poland Ltd.
Web page: http://www.memrb.com.pl/, http://www.esomar.nl/directory/112081.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X, bm |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
Agency: Pentor - Research International
Web page: http://www.pentor.com.pl, http://www.esomar.nl/directory/112080.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X, 2.m 1k r |
X |
X |
X |
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X |
X |
X |
X |
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X |
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X |
Agency: Pracownia Badan Spolecznych (PBS)
Web page: http://www.pbssopot.com.pl, http://www.esomar.nl/directory/114776.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X, w |
X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
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X |
Agency: Research & Marketing Group Sp. z. o. o.
Web page: http://www.esomar.nl/directory/150526.html
No surveys on the web page, just the main areas
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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X |
X |
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X |
X |
X |
X |
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Agency: SMG/KRC Poland
Web page: http://www.smgkrc.pl, http://www.esomar.nl/directory/112122.html
Some methodological descriptions of the surveys are on the web page
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
X 19) |
X |
X |
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X |
X |
X |
X |
X |
X |
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Agency: TNS OBOP
Web page: http://www.obop.com.pl, http://www.esomar.nl/directory/113700.html
Some methodological descriptions of the surveys are on the web page
OMNIBUS |
Consumption habits and Buying habits |
Consumer satisfaction |
Life style |
Financial (investment, banking, spending, insurance, credits, etc.) |
Brand dynamics |
Enterprise surveys |
Trade |
Advertisement effectiveness |
Mass Media |
Farmaceutical surveys |
Housing market |
Political attitudes |
EU accession |
Internet |
Telecommunications |
Ecology |
Social Research |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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X |
X |
X |
X |
X |
X |
X |
X |
X |
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X |
X 2) |
X, m |
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X m |
Notes:
1) the survey was performed in the following countries in cooperation with the folloving
organisations: BBSS Plc. (Bulgaria), TN SOFRES-FACTUM, Ltd. (The Czech Republic), Emor AS
(Estonia), TN SOFRES - MODUS Ltd. (Hungary), Baltic Data House Ltd. (Latvia), Baltic
Surveys (Lithuania), TNS OBOP (Poland), CSOP (Romania), TNS FACTUM-SLOVAKIA Ltd.
(Slovakia), GRAL-ITEO Marketing Research (Slovenia), PIAR-GALLUP Marketing Research CO
(Turkey).
2) Multinational: Romania, Hungary, Turkey, Sovenia, Latvia, Bulgaria, Slovakia, Estonia,
CR, Poland, Lithuania
3) UltBus: random national consumer omnibus, 2,000 adults per month, MotoBus: the only
motorists omnibus in Eastern Europe, for automotive related products & services,
TopBus: the affluent consumer omnibus for durables, luxury products and services research.
UltBrand: the East European brand performance syndicated report service
4) bi-monthly personal omnibus, nationwide sample of 2400 interviews, monthly nationwide
personal Express-omnibus, 1600 interviews
5) Panel
6) 1200 interviewes monthly; Consumer & Media Study (8,400 face-to-face interviews, 7
big cities quarterly)
7) monthly; daily CATI (computer assisted telephone interviewing) omnibus; yearly research
of the debit and credit card markets; Census analysis - social and demographic data of the
Slovenian population collected with regular monthly face to face omnibuses
8) monthly urban personal omnibus, national sample of 1600 respondents, quarterly Moscow
telephone Omnibus, sample of 1000 respondents
9) quarterly Moscow Social Monitor; quarterly Economic Outlook (Consumer Trends)
10) East European ominbus, monthly, 1000 respondents in each country per period (1500 in
Russia): Bulgaria, Croatia, Yugoslavia, Hungary, Poland, Romania, Russia, Slovakia,
Slovenia, Ukraine.
11) Omnibus in Romania and Republic of Moldova (1500 interviews, monthly
12) 2500 brands, 150 categories, series starting from 1Q1996, biannual, 1000 respondents
per month
13) 2500 brands, 150 categories, series starting from 1Q1996, biannual, 1000 respondents
per month
14) Long term progect (time series most possibly from 1990) conducted by the mother
organisation STEM together with the Czech Institute of Sociology (see data archive page)
15) "Central and Eastern Europe Consumer" survey is also conducted in Bulgaria,
CR, Hungary, Poland, Romania, Slovakia, Ukraine, 1000 consumers in each; X. buying
conditions and buying behaviour of the population of the Czech Republic, Slovakia, Hungary
and Poland, knowledge (awareness) of the chain stores, spontaneous and supported
16) UltBus (since 1991) – regular monthly omnibus survey representative for the whole
population of Czechia, MotoBus (since 1996) – omnibus survey among car drivers,
TopBus (since 1997) – omnibus survey in housholds with high incomes, H-Bus (since
1998) – omnibus survey among “housewives”, etc.
17) food omnibus, several times per year, automotive omnibus - in preparation
18) biweekly national Omnibus in Lithuania, Latvia and Estonia.
19) weakly 1000 respondents, also children and teenager omnibus and mothers omnibus
20) Omnibus in Romania and Republic of Moldova (1500 interviews, monthly