Market Research Firms in Hungary

Agency: GfK Hungária Piackutató Kft

Web page: http://www.gfk.hu
Remarks: Info is from their e-mail, not the web page. See surveys.doc. A similar information is available on the web page.

Agency: ACNielsen

Web page: http://acnielsen.com/markets/emerging/
No surveys on the web page, just the main areas
Remarks: Has offices in almost all the countries in transition

Agency: Ad Hoc Plus Research

Web page: http://www.esomar.nl/directory/112354.html
No surveys on the web page, just the main areas

Agency: AGB Hungary

Web page: http://www.agb.hu/angol/index.html, http://www.esomar.nl/directory/131900.html
Some survey descripations are on the web page

Agency: Hoffmann Research International

Web page: http://www.esomar.nl/directory/114455.html
No surveys on the web page, just the main areas

Agency: IMAS International

Web page: http://www.esomar.nl/directory/112999.html
No surveys on the web page, just the main areas
Remarks: Joint ventures in: Bulgaria, Croatia, Romania, Russia, Slovenia, Serbia and Ukraine

Agency: Ipsos-Szonda - Media, Opinion and Market Research Institute

Web page: http://www.szondaipsos.hu/, http://www.esomar.nl/directory/111095.html
No surveys on the web page, just the main areas.

Agency: Marketing Centrum - Hungarian Marketing Research Institute

Web page: http://www.marketingcentrum.hu, http://www.esomar.nl/directory/110218.html
No surveys on the web page, just the main areas.

Agency: MASMI Hungary Ltd.

Web page: http://www.esomar.nl/directory/163065.html
No surveys on the web page, just the main areas
Remarks: Conducts research also in Hungary, Bosnia-Herzegovina, Yugoslavia, Macedonia, Belorussia, Moldova, Slovakia.

Agency: Median Opinion & Market Research Ltd.

Web page: http://www.median.hu, http://www.esomar.nl/directory/111091.html
No surveys on the web page, just the main areas.

Agency: MEMRB Hungary

Web page: http://www.esomar.nl/directory/111097.html
No surveys on the web page, just the main areas.

Agency: Millward Brown Hungary

Web page: http://www.esomar.nl/directory/157399.html
No surveys on the web page, just the main areas.

Agency: Taylor Nelson Sofres Modus Business and Social Marketing Consulting Ltd.

Web page: http://www.modus.hu, http://www.esomar.nl/directory/112216.html
No surveys on the web page, just the main areas.

Agency: Trend Market Research Company

Web page: http://www.esomar.nl/directory/151897.html
No surveys on the web page, just the main areas.

Agency: Ulteco Research Kft. Market Research and Consulting

Web page: http://www.esomar.nl/directory/112966.html
No surveys on the web page, just the main areas.

Notes:

1) the survey was performed in the following countries in cooperation with the folloving organisations: BBSS Plc. (Bulgaria), TN SOFRES-FACTUM, Ltd. (The Czech Republic), Emor AS (Estonia), TN SOFRES - MODUS Ltd. (Hungary), Baltic Data House Ltd. (Latvia), Baltic Surveys (Lithuania), TNS OBOP (Poland), CSOP (Romania), TNS FACTUM-SLOVAKIA Ltd. (Slovakia), GRAL-ITEO Marketing Research (Slovenia), PIAR-GALLUP Marketing Research CO (Turkey).

2) Multinational: Romania, Hungary, Turkey, Sovenia, Latvia, Bulgaria, Slovakia, Estonia, CR, Poland, Lithuania

3) UltBus: random national consumer omnibus, 2,000 adults per month, MotoBus: the only motorists omnibus in Eastern Europe, for automotive related products & services, TopBus: the affluent consumer omnibus for durables, luxury products and services research. UltBrand: the East European brand performance syndicated report service

4) bi-monthly personal omnibus, nationwide sample of 2400 interviews, monthly nationwide personal Express-omnibus, 1600 interviews

5) Panel

6) 1200 interviewes monthly; Consumer & Media Study (8,400 face-to-face interviews, 7 big cities quarterly)

7) monthly; daily CATI (computer assisted telephone interviewing) omnibus; yearly research of the debit and credit card markets; Census analysis - social and demographic data of the Slovenian population collected with regular monthly face to face omnibuses

8) monthly urban personal omnibus, national sample of 1600 respondents, quarterly Moscow telephone Omnibus, sample of 1000 respondents

9) quarterly Moscow Social Monitor; quarterly Economic Outlook (Consumer Trends)

10) East European ominbus, monthly, 1000 respondents in each country per period (1500 in Russia): Bulgaria, Croatia, Yugoslavia, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine.

11) Omnibus in Romania and Republic of Moldova (1500 interviews, monthly

12) 2500 brands, 150 categories, series starting from 1Q1996, biannual, 1000 respondents per month

13) 2500 brands, 150 categories, series starting from 1Q1996, biannual, 1000 respondents per month

14) Long term progect (time series most possibly from 1990) conducted by the mother organisation STEM together with the Czech Institute of Sociology (see data archive page)

15) "Central and Eastern Europe Consumer" survey is also conducted in Bulgaria, CR, Hungary, Poland, Romania, Slovakia, Ukraine, 1000 consumers in each; X. buying conditions and buying behaviour of the population of the Czech Republic, Slovakia, Hungary and Poland, knowledge (awareness) of the chain stores, spontaneous and supported

16) UltBus (since 1991) – regular monthly omnibus survey representative for the whole population of Czechia, MotoBus (since 1996) – omnibus survey among car drivers, TopBus (since 1997) – omnibus survey in housholds with high incomes, H-Bus (since 1998) – omnibus survey among “housewives”, etc.

17) food omnibus, several times per year, automotive omnibus - in preparation

18) biweekly national Omnibus in Lithuania, Latvia and Estonia.

19) weakly 1000 respondents, also children and teenager omnibus and mothers omnibus

20) Omnibus in Romania and Republic of Moldova (1500 interviews, monthly